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‘It’s amazing how resilient our industry has become’: Nick Smart on why Hilton is betting on new brand Spark

Hotel27 Jan 2026by James Stagg

Hilton’s Spark brand has been born in the UK with three hotels, and Nick Smart, vice-president of development in the UK, believes it’s a perfect fit for the UK hotel guest. Here he talks about why conversions are the future in an uncertain market

Spark by Hilton Luton 7 Entrance

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Best Places to Work in Hospitality 2026

Wed Feb 4, 2026
The Caterer’s Best Places to Work in Hospitality recognises the top 30 hospitality employers in the UK – whether that’s pubs, restaurants, hotels or foodservice operators – as voted for by their own employees. This powerful initiative transforms employee feedback into actionable insights. Enter today and discover what truly drives your people.
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The Caterer’s AI – Building Trust in the Workplace webinar is a free online event that will discuss how hospitality operators can successfully adopt artificial intelligence (AI) whilst prioritising trust and transparency across the business.
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Sun Jun 7, 2026
The Acorn Awards, run in association with our headline sponsor CH&Co, recognise 30 of the brightest prospects in the hospitality industry under the age of 30. The awards, known as The Caterer’s 30 under 30, recognise people working in any sector of hospitality. Everybody is welcome to enter – you can nominate yourself or ask a colleague to nominate you and tell us about your achievements.
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