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‘If you’re in the Midlands or the north, you don’t know us’: Kevin Styles’ plans to take the Pig outside the south

Hotel16 Oct 2025by James Stagg

The chief executive of Home Grown Hotels has big ideas for the Pig litter, with plans to venture into the Midlands and further north using his model of ‘value disruption’ – offering the absolute best hotels at an irresistible price

Kevin Styles1

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