Signature Dining has steadily climbed the rankings of the Best Places to Work in Hospitality since first entering in 2022 – here’s how you can follow in its footsteps
For Signature Dining, the specialist care-sector caterer, becoming a top six Best Place to Work in Hospitality in 2025 marks a milestone four years in the making. Since first entering the list in 2022 and placing 13th, the business has steadily climbed the rankings – proof that its culture is resonating across its 140-strong team working at 24 sites from the Lake District to the south-west coast.
Creating a cohesive, connected workforce across such a spread is no small task, but Signature Dining has built its success on openness and shared ownership.
Sales coordinator Sarah Hannon, who leads on the Best Places to Work in Hospitality survey, says one of the group’s greatest strengths is its flat structure and celebrating wins as a team. And for businesses hoping to rise up the rankings as Signature Dining has, Hannon has some clear advice…
Signature Dining has risen through the ranks since first entering BPTW in 2022. What do you think made you enter the Top Six this year?
We operate without lots of middle management. Anybody can pick up the phone and call Paul (Robottom, Signature Dining’s founder) or the senior team regardless of position. That level of access is there for everybody and that’s something that Paul is very passionate about retaining.
We also celebrate successes as a whole team – when Paul Levy won Chef Manager of the Year at the 2024 Foodservice Cateys, the team felt ownership of that. Any win is made to feel a team thing, because everybody is sharing ideas and encouraging everybody else. When one person has success, it’s everybody’s success.
What do you think makes a great place to work?
When you come to work feeling happy, appreciated and comfortable to be yourself, where diversity is embraced and everyone feels accepted. A great place to work will care about their people, supporting them not just in their work but in maintaining a good work/life balance and their overall wellbeing.
How do you get teams motivated and engaged with the survey?
We engage our team by communicating clearly the purpose of the survey. How our staff feel about their work is of huge importance to us, and the survey gives them the opportunity to be completely open and honest about their role and us an employer, safe in the knowledge that their views are completely anonymous and that we will take their feedback, positive or negative, to continue to develop our staff care strategy and support our team in the best way that we can.
Showcase your strengths
Showcase the things that make you unique and different. We do a staff giveaway each day throughout July. We have a prize draw where Paul funds all the prizes. It’s designed to support parents and carers throughout the summer, or things that help with cost of living, such as supermarket vouchers. On the last day of July, we’ll have a £200 voucher of your choice. Then, at Christmas, we do the same thing through the Advent period.
Every month, we celebrate an employee – somebody who’s recognized for going the extra mile, whether that is their commitment to a client, resident or patient. We want to acknowledge that our team is a group of fantastic, diverse individuals who do an excellent job every day.
Listen for the negatives
As much as people will share how brilliant you are to work for, you also need to listen to those comments that are not quite so positive. You can’t take any negative as criticism. It’s a learning point. Looking at the very first year we were surveyed, there were points that we needed to build on which helped us move up through the ranks. A key one was having a work life balance which we’ve addressed. We talked to chef managers about rotas and now give days off together, and don’t have split shifts. It’s about understanding that people come to work to have a good home life. They don’t come to work because work is their life.
View it as a development tool
View this as a tool in staff development. The survey is a tool to help us look after our staff. This is their voice. It’s their view of the company and how happy they feel within it.