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What will 2026 bring for the hotel industry?

Viewpoint14 Jan 2026by Caroline Baldwin

Francisco Macedo looks at what hoteliers should expect this year, from a fresh look at leadership to why hotels will always be relevant

francisco macedo ocubis

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Webinar: AI for Guest Experience

Wed Jan 28, 2026
The Caterer’s AI for Guest Experience webinar is a free online event that will discuss how artificial intelligence (AI) is being used across hospitality to benefit both guest experience and operator marketing potential.
Best Places to Work in Hospitality 2026

Best Places to Work in Hospitality 2026

Wed Feb 4, 2026
The Caterer’s Best Places to Work in Hospitality recognises the top 30 hospitality employers in the UK – whether that’s pubs, restaurants, hotels or foodservice operators – as voted for by their own employees. This powerful initiative transforms employee feedback into actionable insights. Enter today and discover what truly drives your people.
Webinar: AI - building trust in the workplace

Webinar: AI - building trust in the workplace

Wed Feb 18, 2026
The Caterer’s AI – Building Trust in the Workplace webinar is a free online event that will discuss how hospitality operators can successfully adopt artificial intelligence (AI) whilst prioritising trust and transparency across the business.
The Caterer Supplier Awards

The Caterer Supplier Awards

Thu Apr 16, 2026
The Caterer Supplier Awards celebrates the most creative and innovative businesses and brands from across the hospitality supply chain. Categories are judged by an independent panel of industry experts and the winners will be announced at the awards ceremony on 16 April 2026.
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