Daish's Holidays has acquired Lancashire-based Robinsons Holidays, expanding its portfolio to 12 hotels as part of strategic growth in the north of England.
The group has taken on the Imperial hotel in Eastbourne and the Abbey Lawn hotel in Torquay (pictured), as well as a fleet of 13 coaches that will operate from a range of pick-up locations in the north west.
Jeanne Wilson, managing director of Daish's, said: "We are thrilled to confirm that Robinsons is joining our family business. There is a fantastic synergy between the two companies, and we are committed to building and enhancing Robinsons' offering, that has been established in the UK for almost 100 years.
"Despite a year of disruption and industry uncertainty due to the health crisis, we are proud to be in the strong position of expansion and are excited to unveil our new services in January. Growing our reach into the north west has always been a business goal of ours and we are pleased to provide fantastic new holiday options for our loyal guests."
The hotels will reopen in February following minor refurbishments. Daish's acquired its 10th hotel earlier this year, the Esplanade hotel in Scarborough, out of administration following the collapse of Northern Powerhouse Developments Hotels last year. The property is undergoing significant refurbishment work.
Daish's also owns the Grade II*-listed Claremont hotel in Eastbourne, which had to be demolished earlier this year following a devastating fire.