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Diageo announces package of support for British drinks industry

17 March 2020 by
Diageo announces package of support for British drinks industry

Diageo has announced a suite of measures to help support the British drinks trade as it faces unprecedented challenges from the impact of the Covid-19 crisis.

Guinness is pledging £1,000,000 to support bartenders in the free trade across Great Britain where thousands of bartenders will be able to benefit from the £1,000,000 fund intended for pubs and bars to put towards bartenders’ wages. A similar community fund is being set up in Ireland.

Anyone working in the drinks trade will also be given the opportunity to attend a complimentary Diageo Bar Academy Training Course, via, consisting of virtual training and online learning.

Training includes modules such as the ‘business of bar tending,’ which can provide practical advice and may help to manage quieter trading periods.

Diageo will support smaller retailers, pubs and bars by providing flexibility on order size and allowing smaller customers to manage their inventory in this fast-moving situation. This will be applied across Diageo’s total trade customer base in a bid to help customers access product more easily and manage their cash flow in these challenging circumstances.

Dayalan Nayager, managing director Great Britain, Ireland and France at Diageo, said: “The British drinks trade is facing one of its most challenging times ever and we want to help our communities when they need us most. We all need to come together to support the trade and I would urge all my fellow drinks producers to do what they can to help our British pubs, bars and retailers and restaurants over the next few months.”

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