Marston’s launches family-friendly pub concept

Marston’s has launched a new family pub concept, Woodie’s, which is set to feature woodland-themed dens and outdoor play areas.

The pub group revealed plans to transform a selection of its existing pubs, starting with the Skymaster in Warrington, Cheshire, which will reopen under the new banner at the end of this month.

Woodie’s will focus on providing family-friendly spaces, such as pub gardens and play areas, as well as the signature Woodie’s Sweet Factory, a self-serve confectionary bar for children.

Children can also play games or dance at discos held in Woodie’s Den, the woodland-themed area of the pub. Meanwhile, there are designated areas for adults to relax.

Each Woodie’s reopening party will feature bouncy castles, face painting, live music and an official ribbon cutting ceremony hosted by a local community hero.

Ed Hancock, chief development officer at Marston’s, said: “We’re really proud to introduce Woodie’s, our new local family pub format, which understands families’ needs better than anyone else. 

“Built around real insights and feedback from parents and local guests alike, Woodie’s is all about making pub visits easy and enjoyable for everyone – where kids can be kids and adults can genuinely unwind. We’re sure Woodie’s will delight the whole family and be the backdrop of many get-togethers, celebrations and special moments in our local communities over this summer and beyond.”

Woodie’s comes soon after the launch of Grandstand – Marston’s local sports pub format.

Marston’s has an estate of more than 1,300 pubs across the UK.