Global technology company OYO announced that it will be adding more than 50 hotels to its UK listings in 2023, on top of its 150 existing properties.
While London, Birmingham, Torquay, Great Yarmouth and Manchester are the top markets for OYO in the UK, it plans to expand and focus on Leeds, Brighton and Plymouth this year. The company currently has 27 hotels in London on its platform and 38 in the Midlands.
OYO added new hotels in Otterburn, Folkestone, Worcester, Swansea, Crewe, Kidderminster, Solihull, Peterhead and Boston in 2022.
The group, which partners with small-scale hoteliers to transform their service through technology, aims to boost hotel demand and in turn increase revenue via multiple online travel agents and its own website and mobile app, as well as artificial intelligence-enabled pricing software. The company has also rolled out an automated self-check-in technology solution and Artificial Intelligence-powered chatbots for hotel partners.
Gautam Swaroop, chief executive of OYO International, said: "We have witnessed a great deal of interest from hotels owners across the country owing to our industry-leading demand, revenue generation and management capabilities along with operational ease that OYO offers. Our result-oriented tech stack has been a draw for many entrepreneurs in the UK who are looking to improve and scale their hotel business. With this expansion we plan to enable many small businesses in the region so they can realise their full potential and manage their business with ease."
Puneet Yadav, head – OYO UK, said: "We have seen strong demand in the UK with over 20 patrons adding multiple hotels with us after seeing improved profits. Encouraged by this – we have doubled our business development effort with 30+ hotels in advanced-stage negotiations to join OYO and we hope to bring more hotels on our platform in 2023."
Founded by Ritesh Agarwal in 2013, the business now has more than 168,711 hotels in at least 35 countries among its listings and recently announced that it had filed for an initial public offering (IPO) in India.