Flatbread that rolls out all-day menu opportunities

The flatbread market is booming. The category is growing 27%* as consumers demand innovative formats that can deliver on everything from breakfast to dinner. To maximise the opportunity on offer, caterers need to wrap up a partnership that offers deep market understanding.

Four decades of insight and expertise

Signature Flatbreads offers caterers consistency, flexibility and products that work hard across menus and meal occasions. A family business with three generations of baking heritage, Signature Flatbreads combines an innovation-led, insight-focussed, customer-first approach supported by 40 years of experience.

Operating from a state-of-the-art bakery north of London, its bespoke equipment and deep technical expertise enable support for customers large and small with confidence, quality and scale. As the global leader and the UK’s leading flatbread, tortilla wrap and morning goods company, Signature Flatbreads can also advise on the key trends in the market.

Five key bread market trends to exploit for all-day success

1. Convenience and snacking As consumers seek on-the-go options, demand for mini and portable formats is increasing. Wraps are a perfect format for consumers eating lunch on the move, or those wanting a quick snack.

2. Health and functionality Health is an increasingly important driver of consumption. Now more than ever, consumers are seeking out products with added benefits for gut health and weight management – whether it be high-fibre, high-protein or wholegrain credentials.  A wrap with added protein, for example, can be a big draw for the health-conscious crowd.

3. Sustainability  The spotlight on food waste is growing. Increasingly, caterers are being scrutinised over their waste levels – which makes the long-life credentials of frozen options even more important.

4. Global flavours and fusion British consumers are becoming ever more adventurous in their tastes. No longer are they sticking to cheese sandwiches for lunch. They’re looking for breads from around the world – tortilla wraps, flame-baked flatbreads, naans and pitta – combined with global toppings. 

5. Loaded desserts Indulgent, Instagram-worthy desserts are doing the rounds on social media. Caterers can load up crumpets and pancakes with indulgent toppings to create instant photo opportunities. 

A reliable, flexible partner that can adapt to latest trends

Signature Flatbreads can deliver on each of these trends. All products are carefully developed to deliver consistent flavour, texture and strength, ensuring reliability whether used for wraps, starters, shared plates, global dishes or desserts. 

Market knowledge and an innovation-focused mindset also enables the company to collaborate closely with customers to develop solutions that support growth and differentiation. Signature Flatbreads has the capability to create products tailored to unique customer needs, from bespoke sizes and recipes to specific performance characteristics. 

That versatility and flexibility allows operators to innovate, refresh menus and maximise usage from a range of core products, helping to increase margins and reduce complexity.

What’s more, all products are available ambient, chilled or frozen, giving customers full flexibility across storage, distribution and operational requirements. Flexible ordering in both quantity and timing is also on offer.

Quality, partnership and performance – the perfect recipe

The catering industry can be complicated, but finding high-performing bakery products shouldn’t be. An experienced, trusted partner with a passion for breads that provide a canvas for flavoursome meals can help operators to bake up success all day, every day.

Visit www.signatureflatbreads.com to learn more or call (+44) 1582 671611
 
*Flatbread unit sales +26.7% latest 52wk vs same period last year. Source: MyWorldPanel by Numerator, Total Market, 52w/e 05/10/2025