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How Point A Hotels signed off its Catey-winning guest technology in 12 weeks
The Best Use of Innovative Technology Award winner at the 2025 Cateys has reduced its reliance on online travel agents by knowing guests better through technology
Twelve weeks to drive stronger guest engagement, improve the guest experience and fuel growth sounds like an insurmountable project for any business, especially one that operates 24/7.
But hotel chain Point A Hotels managed to achieve all this and more – a feat that led it to victory at the 2025 Cateys, when it won the Best Use of Innovative Technology Award. The judges praised Point A Hotels’ commitment to transforming its tech platform, calling its approach bold, excellent and innovative.
Ana Costa, senior commercial technology manager at Queensway Group, Point A Hotels’ parent company, said of the technology project: “We had multiple stories and we needed one story to come together.”
These “multiple stories” were made up of fragmented data spread across different customer relationship management, booking and property management systems. The hotel knew it had to take action if it wanted to improve its guest experience and drive engagement and growth.
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