American rapper and producer DJ Khaled has launched his first delivery restaurant in London, one of over 150 locations to launch simultaneously across the world yesterday (11 November).
The Grammy-winner has partnered with ‘dark kitchen' operator Reef to roll out his chicken brand Another Wing in five countries, Including the UK, US, Canada, France and UAE.
Reef described the collaboration as "the biggest restaurant launch in history".
"Everything I do is big," said Khaled. "My team and I are focused on launching new partnerships, new ideas and spreading love to my fans all around the world. Partnering with Reef for this launch is another new exciting venture which allows me to introduce some amazing wings, to everyone, everywhere."
Another's Wing's menu features bone-in and boneless wings in seven flavours, including Un Un Un Believable Buffalo; Don't Quit Nashville Hot, and They Don't Want You To Win Trufflalo made with black truffles, Parmesan and buffalo sauce.
Customers can order individual dishes or choose from combos like the All I Do is Wing or Major Key Meal, 10- or 24-piece feasts with two different sauces, sides, drinks, and dessert.
Another Wing is available from dark kitchens in London's Kentish Town and Hornsey, and is working with existing delivery platforms such as Deliveroo and UberEats.
Alan Philips, Reef's chief creative officer, said: "By launching on three continents and 165 locations at the same time, Reef is sharing with the world how brands can use our platform to scale with unprecedented speed and minimal capital investment."
Reef has also partnered with burger brand Wendy's to open 700 delivery kitchens in the UK, US and Canada over the next five years.