Levy buys sports marketing agency

Levy, the sports, entertainment and events arm of Compass Group UK & Ireland, has acquired sports marketing agency the iLUKA Collective.

Levy aims to use iLUKA to strengthen its capability in delivering solutions that bridge the gap between events and venues. 

The move is designed to allow Levy to extend its service offering further into event marketing, sales, sports travel and operations, as well as the world of brand partners and sponsors.

iLUKA provides services including brand experience, hospitality and bespoke digital platforms for major global events with teams that act as an extension of a client’s organisation.

Charlie Buck, chief commercial officer at Levy said: “This acquisition is a vital addition to Levy’s growing portfolio. We now offer a comprehensive wraparound proposition, with iLUKA broadening our expertise into the world of brand activation and major international events.”

Felicity Shankar, chief executive of the iLUKA Collective, added: “For decades, Jon Hilman and I have been at the forefront of crafting unique and unforgettable experiences for guests which drive business results for our clients, all whilst navigating the eternally complex operating environment of global events.

“We are tremendously excited to join Levy, giving our global event clients access to unparalleled resources to meet the demands of the scale and scope of the upcoming global event calendar, whilst also deploying our specialist teams into new sporting arenas as part of the Levy sport and entertainment offering.”

Terms of the deal were not disclosed.

This acquisition follows the appointment of Richard Thompson as Levy chair at the end of 2025.