The mayor of London has promised to launch the "biggest domestic tourism campaign London has ever seen" to help revive the capital's economy as Covid restrictions are eased.
In a speech at Shakespeare's Globe yesterday, Sadiq Khan announced his ‘Let's Do London' campaign was being created in partnership with the city's hospitality, culture and retail industries.
It will feature a programme of special events starting later this month, when London's chefs and hospitality venues will come together to promote the capital's food offer.
There will also be a number of public art installations designed to attract people back to London, with a takeover of Piccadilly Circus station by artist David Hockney starting on 10 May.
There will be a transformation of road crossings and street furniture in the West End, with a partnership between Royal Academy artists and the Heart of London Business Alliance Art of London programme. Award-winning artist and designer Es Devlin will plant a living forest at Somerset House for this year's London Design Biennale.
The mayor has allocated £6m to support the new campaign, in addition to the industry contributing £1m in funding and value in kind.
Khan said: "The work begins anew today to refresh and reignite our city and to kick-start our economy as London continues to reopen. This includes making jobs, jobs, jobs a top priority and banging the drum for London to attract the jobs, tourism and investment our city needs."