Sticks’n’Sushi grows foodservice offering

Danish-Japanese restaurant group Sticks’n’Sushi has reported a 37% increase in its B2B and catering business in the year to date.

In its latest financial results for the year ended 31 December 2024 – the business’s first year under private investment firm McWin’s ownership – Sticks’n’Sushi posted revenues of £86.8m and adjusted earnings before interest, taxes, depreciation and amortisation of £6.6m.

The group also made significant investments to its portfolio, including a full refurbishment of its Valby restaurant in Copenhagen, the launch of a breakfast Sticks’n’Sunrise offering at the One Hundred Shoreditch hotel in London, as well as the opening of three new restaurants in London’s Richmond, Islington and Battersea Power Station.

By the end of 2024, Sticks’n’Sushi stood at 30 restaurants and three catering and delivery kitchens. It plans to open a restaurant in Glasgow later this year, while further openings are expected in the north of England and Europe throughout 2026.

Andreas Karlsson, chief executive of SticksʹnʹSushi, said: “I am tremendously proud of the progress we have made and our many achievements over the last 18 months. We opened three new restaurants successfully and, in the process, created almost 200 new jobs, on top of which we launched a breakfast offering and continued to deliver an outstanding level of service and food quality in the like-for-like estate.

“Supporting the dine-in sales, the team have also grown our B2B and catering sales, demonstrating the quality of our proposition across all occasions. We also launched our first major menu refresh in over three years in October 2024. All of this is only possible thanks to the incredible passion and hard work of our 1,400 team members across Denmark, Germany and the UK.”

He added: “The first year under McWin’s ownership has been a productive one. We are well-placed to extend our presence across the UK and Europe with Glasgow opening later this year and further openings anticipated in 2026 in the north of England and Europe, bringing an affordable premium experience to many more guests in the coming years.”

Sticks’n’Sushi was founded in Copenhagen in 1994 by half-Danish, half-Japanese brothers Jens and Kim Rahbek and Thor Andersen.

In January 2024, the private equity firm that backs Big Mamma Group and Gail’s acquired the Sticks‘n’Sushi restaurant chain for an undisclosed sum.