Giraffe set to be scooped up by Tesco

13 March 2013 by
Giraffe set to be scooped up by Tesco

Family friendly restaurant group Giraffe is believed to be on the verge of being bought by supermarket giant Tesco.

A deal worth up to £50m for the 47-strong chain of restaurants across the UK would give Tesco a key in-road into the family eating-out market on the high street, according to The Times today.

It will not be the first time the supermarket will have invested in a high street food and beverage chain, having recently announced its involvement in backing the bespoke coffee shop business, Harris + Hoole, founded by siblings Nick, Andrew and Laura Tolley.

Tesco also owns Dobbie garden centres, which incorporate restaurants across its nationwide chain of 32 outlets, as well as backing the Euphorium bakery, which has an in-store presence at the Kensington branch of the supermarket.

The deal with Giraffe is expected to lead to the expansion of the restaurant brand, both via the high-street and through some of Tesco's 3,000 stores throughout the UK.

Founded by childhood sweethearts Juliette and Russel Joffe, together with Andrew Jacobs, the company currently has financial backing from private shareholders, the 3i investment group and its chairman Luke Johnson, who formerly ran Pizza Express.

The Joffes founded Café Flo in 1987, which they sold as an eight-strong chain seven years later. They decided to relocate with their family to Israel, but after dreaming up the idea for Giraffe restaurants while walking on a beach, they returned to the UK to put their plan into action.

Giraffe to open first international site in Dubai >>
Giraffe to open 10 new restaurants >>
Juliette Joffe - My Life In Hospitality >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking