The BoTree in London joins Curio Collection by Hilton

The BoTree in London’s Marylebone has joined Hilton’s Curio Collection as the hotel giant looks to expand its lifestyle offering.

The 200-bedroom property first opened in 2023 with a 33-seat screening room, the two-storey Lavo restaurant, the BoTree bar and 77, a private events space for hosting parties and DJs.

News of the signing comes roughly a year after the BoTree was put up for sale on a “vacant possession basis” and builds on a longstanding partnership with Shiva Hotels.

At the time of its launch, the purpose-built property was part of Place III Hotels group and known for featuring food and beverage outlets run by Tao Group Hospitality, which owns Hakkasan.

Curio Collection by Hilton comprises 190 hotels with a focus on individuality and lifestyle.

Patrick Fitzgibbon, senior vice-president of development, Europe, Middle East & Africa, at Hilton, said: “The BoTree London is an exciting addition to our growing Curio Collection by Hilton portfolio, bringing a distinctive, lifestyle-led experience to one of London’s most dynamic neighbourhoods.

“Shiva Hotels have a proven track record of creating standout hotels, and the BoTree perfectly captures the energy and individuality that defines the Curio Collection by Hilton brand. With its incredible location, vibrant design and resort-like feel, the BoTree will be a fantastic base for guests looking to explore London’s culture and creativity.”

Brooke Thomas, brand leader, Curio Collection by Hilton, added: “Curio Collection is rapidly expanding in sought-after destinations across the globe, but we’ve seen very impressive growth for the brand in the UK.”

Eva Mount, general manager, the BoTree London, Curio Collection by Hilton, said: “Joining the Hilton family is a step in our journey to continue to build vibrant connections and offer a standout hotel for our international guests and local community.”

Hilton has a portfolio of 25 hotel brands comprising 9,000 properties in more than 140 countries and territories.