The Caterer is hosting a free virtual summit on Tuesday 29 June to help hospitality operators futureproof their marketing in unpredictable times. Register today to hear advice and case studies from marketing leaders in the hospitality industry who will discuss why the discipline is more critical than ever.
Victoria Murden, marketing director at Red Carnation Hotel Collection, will join Petra Clayton, founder and chief executive of Custard Communications, and Martin Evans, managing director at the Tourism Business, in a panel that will explain why a marketing strategy should focus on much more than promotions and discounts.
Meanwhile, a technology-focused panel featuring Azzurri Group, Roomzzz Aparthotels and Magnuson Hotels will highlight how your marketing strategy can help reassure customers ahead of their visits, and the benefits of harnessing data to encourage repeat bookings.
Mark McCulloch, founder and chief executive of Supersonic Inc, will also host a social media masterclass, which will examine the latest trends, behaviours and algorithms and explaim how operators can create a social media strategy that will help to connect and communicate with an evolving customer base.
Clayton, who will be speaking on the panel ‘Why marketing is more critical than ever', said the past year has forced marketing to the forefront of business strategies.
"This is exactly where it belongs. Despite the challenges, we've seen outstanding resilience among marketers and learned valuable lessons about data, communication, segmentation and brand reputation."
She added: "The hospitality industry needs to continue to recognise the value and importance of marketing as a profession and invest wisely into both their teams and their activities to position their brand. Understanding who you are, what you do and who you do it for are the pillars to creating a strong brand presence and something we need to do a lot more of in the next year with absolute conviction."
The Caterer editor James Stagg added: "As we head into what we hope will be a very busy summer, our industry needs to be more confident in shouting about how fantastic it is and this event will help you harness the right marketing messaging to attract customers this summer and beyond. Join us on 29 June and come armed with your questions for our expert panellists, who will tell you that marketing is much more than simply brand promotion."
What you will learn
- How to take advantage of the changing face of marketing
- How to promote your business in a post-pandemic world, as well as position your brand and understand your specific target audience
- How to effectively use social media to engage potential customers
- How to use technology to deliver on your marketing strategy goals.