A vegan restaurant concept co-founded by chef Tom Kerridge is to open its debut site at London's Buck Street Market this summer.
Bad Vegan is the brainchild of Kerridge and brand specialist Mark Emms and is designed to encourage more people to try plant-based food.
It has taken two shipping container units in the Camden-based market, which aims to champion sustainable retail and food traders.
Although the menu will be "fundamentally vegan", it will offer non-vegan toppings and sides to cater to flexitarian diners.
Emms said: "Our principles are simple – we want to encourage people to make small changes to their diet, incorporating more plant-based food. We know that a growing number of consumers want to commit to this, but a purely vegan diet isn't for everyone, so by adding a small amount of non-vegan elements our food retains familiarity while being predominantly vegan."
Buck Street Market opened in 2020 and is home to a variety of traders, including a pâtisserie from French pastry chef Philippe Conticini and Irish chef Adrian Martin's Wildflower restaurant.
LabTech, the owner of Camden Market, acted on behalf of Buck Street Market.