Autobar changes name
02 March 2001
The complete beverage dispense system company formerly known as Autobar Beverage Systems has changed its identity (both company name and brand) to Pelican Rouge. One of the oldest names in the European coffee business, Pelican Rouge (or Roode Pelikaan in Flemish) dates back to the company's origins in Antwerp in 1863 . All roasting today takes place at a factory in Dordrecht, Holland.
The new name applies to all of the company's coffees (roast-and-ground and soluble) chocolate, cappuccino topping and machines (including juice dispensers). It is stressed that the name change will not affect any existing supply arrangements.
Pelican Rouge
