Britvic rolls out barrels of drink

01 June 2001
Britvic rolls out barrels of drink

Orange and Cranberry is the latest flavour in the J2O range of fruit juice drinks from Britvic.

It is packaged in the large 275ml bottle alongside Apple & Mango, Apple & Melon and Orange & Passion Fruit.

Since the September 1998 launch, there has been a 235 per cent volume increase for the brand. Last year 5.4 million bottles of J2O were consumed, worth over £12.5m.

Tango is offering consumers free talk time on their mobile phones this summer. With each Tango 500ml purchase of any core flavour (such as Orange, Cherry and Tropical), consumers will get £1.50 worth of free calls, mobile to mobile - all networks at any time of day.

Robinsons has invested £1.2 million in this year's Wimbledon tennis championships. This includes prime position branding on the umpire's chair, an on-pack promotion and renewed sponsorship of Tim Henman. Robinsons 1 litre Original and Special R squash will be available in cases of eight from cash and carries at 99p. Robinsons Fruit and Barley will be at £1.09.

Posters, standees of Tim Henman, wobblers with foam tennis balls, are available.

Britvic has finalised a supply agreement for Abbey Well natural mineral water to provide Abbey Well to its pub and restaurant customers.

Britvic

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