Caterer and Hotelkeeper – 26562
01 January 2000
A massive advertisement for Beefeater gin has been unveiled at Heathrow airport. It measures 24ft x 100ft and consists of a photo montage of cosmopolitan London. The ad will run until August.
Gordon's gin has started a new marketing campaign to try and boost its share of the £480m gin market. The campaign will use posters, cinema commercials and press advertising and takes the theme "Innervigoration". It includes, among others, images of a naked man plunging into a gin and tonic, and a Jamaican girl climbing out of a giant slice of lemon.
