Caterer and Hotelkeeper – 31127
01 January 2000
percussive persuasion
Rubbermaid drummed up business by attracting visitors to a representation of a commercial kitchen on its stand. Percussionist Matthew Griffiths was hired after Rubbermaid employees saw him play embroidery machines in a factory.
The company's UK account director John McEvoy says metal buckets and old mops could become museum pieces if the UK catches up with the USA.
