Caterer and Hotelkeeper – 31153
01 January 2000
Bar cabinets
Imperial Machine Company (IMC) organised a beer tasting session at World of Hospitality to promote its new Fastrack bar cabinet.
IMC ran a one-hour beer tasting on the Friday of the exhibition. Participants were asked to match the beer label to its homeland.
Winners received a crate of their favourite beer from those available.
The intention was to draw attention to the Fastrack bar, which IMC marketing assistant Sylvie Wheatley said was ideal for the club and leisure centre market.
She said that its flexible, modular design allowed it to be fitted into narrow spaces while its compartmentalised style allowed for ease of access for cleaning and storage purposes.
Also unveiled by IMC was its 700 Series Food Waster Disposers.
