Coronet revamp for new portfolio

3663 has launched its Coronet brand, which has been redeveloped following research. Will Pearce, Trading Director at 3663, says: "Although Coronet is already a well-established brand, we felt that the range was in need of modernisation. We examined every part of Coronet and set about transforming the range in a striking portfolio."

It took six months to agree the tomato ketchup recipe after a dozen attempts and a blind tasting involving 15 different brands.

Fruitier jam and richer, creamier tartar sauce and mayonnaise are just some of the selling points of the new Coronet range. There are 35 products in the range including condiments, sugar and sweeteners, jam and marmalade portions and jars, milk and cream pots, sweet and savoury biscuits, butter portions, hot beverages and after dinner mints.

Supplier: 3663