Dispensing refreshment

According to the latest figures, the impulse market for soft drinks is growing - up 4.4 per cent in value and terms and 2.4 per cent for purchases. What's more, 45 per cent of soft drinks impulse buys were purchased with snacks. (Source: 2001 SnackTrack study, ORC International)

As much as 80 per cent gross profit on drinks can be made by purchasing a drinks dispenser.

As Lee Vines, General Sales Manager, ServEquip, says: "By investing in drinks dispensers, outlets not only tap into these profit opportunities, but also increase their profits, as the returns on investment are first rate."

ServEquip supplies a range of dispensers, under the Ugolini brand, for fruit juice, cordials, smoothies, thick shakes, frozen slush and hot drinks.

The Ugolini MT2GLS Frozen Drinks Dispenser has 10 litres capacity, numerous safety features, a patented hollow evaporator, which allows more product in the bowl. Overall, this makes the machine more efficient because its smaller compressor creates less energy costs and a consistent product each time. The machine comes with ServEquip's two years parts and labour warranty. An Auto drive cut out is installed when the lid is lifted, which prevents anyone from getting their hand caught. A Filter Indicator Light prompts cleaning.

ServEquip

DISPENSER BUYING TIPS

Is the machine reliable and durable?

Is it easy to operate and clean?

Can I have the machine free if I purchase the mix (free on loan offer)?

How quickly will I recover the capital outlay from the profits generated?

Does the suppllier have a back up service in case of breakdown?

What type of machine and product should I sell? (this will be dependent on the type of shop / outlet demographic, i.e if close to a school, slushies would be good, if in a leisure centre fruit juice would be wanted)