Fruit and fibre in a bar

Kellogg's Foodservice Solutions has launched a brand new Fruit'n Fibre cereal bar. Building on the popularity of the Fruit ‘n' Fibre cereal, the new bar comprises whole wheat cereals and fruit covered in a yogurt drizzle.

The Fruit'n Fibre bar joins Kellogg's established portfolio of lighter snacks which includes Nutri-Grain Strawberry, Special K Bar, Nutri-Grain Elevenses Raisin and Strawberry Fruit Winders.

Michelle Willetts, product solutions manager, Kellogg's, says: "These four core products have mass appeal, making them suitable for all catering operations. The new Fruit'n Fibre bar will be a perfect rotating stock line to maintain interest at point of purchase and drive sales."

The launch is being supported by a consumer advertising campaign and sample drops into 750g packs of Fruit'n Fibre cereal, reaching 800,000 potential customers.

Kellogg's Foodservice Solutions