Go for gold
Want the lowdown on the new food and drink products set to hit the market? Then look out for the Catering Update/Caterer & Hotelkeeper Excellence in Food & Drink Awards. Appealing new products can help to differentiate your food and beverage offerings from those of your customers, and tracking our excellence awards will put you wise to the most outstanding food and beverages products on the market.
And if you're a manufacturer or distributor, the awards are the perfect way to gain industry-wide recognition for your latest lines.
The awards span 14 categories, including alcoholic drinks, ready meals, tinned products and beverages. One category winner will walk away with the prestigious Gold Award, presented to the winner of winners.
Our rigorous judging process ensures that only the finest products make it to the final stage, when a panel of chefs, operators, product development experts and brand experts will gather for tasting sessions at London's Westminster College.
The competition is open to manufacturers or distributors of food and drink products. Entries can be new launches or established products, branded or own-label, and must be entered individually, not as ranges. Products must be available for caterers to purchase by 31 October 2004 - those still at the development stage are not eligible.
This year's event will take place at the Dorchester, on London's Park Lane, on 12 November, in association with food service company 3663. To find out more, go to the Caterer Group stand - S4820 - at Hotelympia this week.
| ### 3663 - Working in Partnership The highly successful 2003 Catering Update Excellence in Food and Drink Awards demonstrated that there are many innovative products available for caterers. At 3663 First for Foodservice, we believe in offering the caterer the greatest possible choice of quality products. Quality is vital in order to help our customers meet and exceed their own customers' expectations. Therefore, it is only right that 3663 is partnering up with Catering Update/Caterer & Hotelkeeper again to reward excellence in food and drink for 2004. Our sole sponsorship of the Catering Update/Caterer & Hotelkeeper Excellence in Food and Drink Awards 2004, reflects our commitment to achieving exceptional standards throughout 3663. - All 4,500 employees across 35 UK sites participate in First for Service training, which encourages people to take a fresh look at what they do and find ways of doing it better, with the ultimate goal of improving our service to customers. We value our people immensely and as a result were listed as one of the Sunday Times's 100 Best Companies to Work For in 2003. - We constantly refine, benchmark and update our own-label and own-brand ranges, including Smart Choice, Barista, Coronet and Springbourne. We also carry all the top brands in frozen, chilled, fresh and ambient foods, as well as non-food products. - We support quality initiatives and are actively involved with Quality Scotland and the UK Quality Foundation, two pan-industry organisations set up to promote business excellence. - As a business we are very aware of our responsibilities to the environment and have been commended for our stand on environmental issues by receiving ISO 14001 certification. Des Bell, director of marketing at 3663, commented: "We are delighted to be working with Catering Update/Caterer & Hotelkeeper on the awards again this year. These awards will reward manufacturers who supply the highest quality products and who continue to invest in research and development. The awards are a great testimony and a well-deserved accolade to the industry's professionalism, and it is fantastic that suppliers and manufacturers will be recognised for their innovation in providing outstanding products for the catering industry." |
