Hartford opens new gastropub

15 February 2001
Hartford opens new gastropub

Troubled restaurant group Hartford has opened a new gastropub in Ascot, Berkshire, this week.

The Wells, formerly a traditional pub, has 1,600sq ft of space and room for 90 seats. The fit-out will cost about £200,000.

Hartford says the pub will offer "a gastro-dining experience at pub prices, with a menu based on simple, classic dishes".

Wines will be sold at off-licence prices, with customers charged a fixed corkage fee.

The directors of Hartford believe they can turn the gastropub format into a chain to develop alongside the group's upmarket restaurants.

The group owns several restaurants in London, including Pharmacy, Idaho and Montana.

Hartford chief executive Sheila McKenzie said: "The gastropubs will complement the group's existing restaurant operations and bring a new generation of pub dining to the neighbourhood market."

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