Hilton disposes of "Do not disturb" signs
Hilton has scrapped one of the hallowed phrases of the British hotel bedroom: do not disturb signs are to be replaced by "Sssh, I'm sleeping".
The change is part of a much larger plan by the group to make their hotels a haven from "a frenetic world where often work takes precedence over quality time". It will cost £100m in the first year and the project is being marketed under the label "Hilton Time".
Among other calming ideas is an image of goldfish swimming in the television screen to greet guests when they arrive in a bedroom; improved duvets and fatter pillows; dimmer lights; and improved bathroom toiletries. Bedrooms will be re-designed with different "zones" intended for business and relaxation. Room service will include meals brought in takeaway style, with fish & chips brought in newspaper and Chinese meals in packaging. Elsewhere in the hotel, Hiltons are to see the return of shoe shine staff, a car wash service and several new types of restaurants. In future wine will be brought to diners tables on a trolley to enable them to try several before they decide which they would like to buy.
The group is also spending £2m on improving facilities for staff.
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