Holiday Inn rebrand a one-off
Bass has described as a "one-off" the rebranding of its Holiday Inn Garden Court hotel in Warrington, Cheshire, as a Holiday Inn.
A spokeswoman for the group, which admitted two years ago that the branding of its various Holiday Inn hotels was confusing (Caterer, 23 September 1999, page 6), said that the hotel's promotion reflected improved standards and did not herald a drive to rename the group's portfolio of Holiday Inn Garden Court hotels.