Nescafé now serving at The Championships

Real life profit booster: No.6

At the world's most prestigious tennis tournament, The Championships, Wimbledon, visitors expect a level of hospitality service that matches the high quality of the games played there. Nescafé was chosen as the Official Coffee Supplier to The Championships by the All England Club, placing the brand alongside other leading brands like Slazenger, IBM and Rolex.

For the Wimbledon Fortnight, Nescafé introduced over thirty Nescafé branded beverage machines, branded cups and even a Café Nescafé around the celebrated grounds. Visitors were able to choose from a wide range of coffees including Cappuccino, Latté, Mocha and even a specially developed iced-coffee called Strawberry Sensation.

The results were outstanding. Since introducing Nescafé, sales of coffee at The Championships were estimated to

have nearly doubled to over 244,000 cups over the Fortnight in the first year alone!

For more details of how the power of the Nescafé brand can help boost your sales, call 0800 745 845.

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