Peter Backman
Peter Backman, managing director of Marketpower, reveals all
1. Cast away on a desert island, what luxury would you take?
A computer connected to the Internet
2. What do you normally have for breakfast?
Toast, marmalade and coffee
3. What do you do to relax?
Study with the Open University for a degree
4. What do you see yourself doing in five years' time?
Putting right all the problems I'm creating today
5. What ingredient do you hate the most?
Salt
6. What is your idea of a perfect day off?
Nothing to do but walk - anywhere
7. What is the best advice you have ever been given?
Keep your options open
8. Which person gave you the greatest inspiration?
My boss, Tom Gorsuch, when he suggested I change my career
9. When did you last cry and why?
When my mother died
10. What two words best describe you?
Me? Pedantic?
11. If not yourself, who would you rather have been?
Naomi Arnold (Naomi Arnold Consultancy)
12. Tell us a secret
I support Fulham FC
13. Tell us a joke
A client asked a consultant how much he charges. "£50 a question," he replied. "That's a bit steep isn't it?" "Yes," said the consultant, "what's your next question?"
14. Can you count to 10 in more than one language and if so, which?
English, French, German and Italian
15. What irritates you most about hotels?
Bedside lights that you can't read by
16. Name one thing you could not do without
My wife
17. Name your all-time favourite music record
Shout, by the Isley brothers
18. What is your ideal holiday?
A spur-of-the-moment holiday
19. What is the most frustrating part of your job?
Getting paid
20. What set off your last uncontrollable bout of laughter?
Getting paid
21. What is the most frightening thing you have ever had to do?
Ride the Corkscrew at Alton Towers
