Pub Industry Award

Pubs are great places - for atmosphere, a convivial drink and good food. But how many times have you gone into a pub for a meal and really fancied a change?

Well, that's why Cherry Valley - the world's favourite duckling - is delighted to be sponsoring the 2001 Pub Industry Award: because it would be great for your customers to be able to get that change they are looking for in your establishment, on your menu.

Last year's winner, Tim Martin, demonstrated quite clearly that vision, innovation and simplicity have been the key to his success, coupled with attention to detail, understanding his customers and running his business accordingly.

What we are looking for is a person or group that takes their combination of vision, detail and customer understanding right into their menu. What could be a better way of rewarding your customers and your business?

And because we understand both your customers and your business, we have done all the preparation for you - Cherry Valley Duckling is easy to prepare and serve - giving you the time to watch all your customers enjoying their meal and thanking you for your efforts, hence more satisfied customers and repeat business.

But enough of that - what do we want you to do? It's easy: just enter. We are looking for that pub where you would like to go with a loved one, family or friends and be confident you'd be guaranteed a good time and excellent food.

So go on, have a go! Put a nomination in - a covering letter about your candidate would really help the judges - put duck on your menu and place an award on your bar!