Six Continents launches Web guarantee
Hotel company Six Continents has launched a new initiative guaranteeing that rates on its Web site will be the lowest for its hotels anywhere on the Internet.
The Lowest Internet Rate Guarantee is backed up by a promise that if a lower price is found for the same room elsewhere on the Web, Six Continents will match the lower price and take a further 10% off.
The guarantee comes after the group found that 56% of consumers it surveyed looked at four or more Web sites when booking travel, and a third spent between two and three hours to find the best rate.