Six Continents launches Web guarantee

16 May 2002 by
Six Continents launches Web guarantee

Hotel company Six Continents has launched a new initiative guaranteeing that rates on its Web site will be the lowest for its hotels anywhere on the Internet.

The Lowest Internet Rate Guarantee is backed up by a promise that if a lower price is found for the same room elsewhere on the Web, Six Continents will match the lower price and take a further 10% off.

The guarantee comes after the group found that 56% of consumers it surveyed looked at four or more Web sites when booking travel, and a third spent between two and three hours to find the best rate.

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