Summer promo for the big thirst
22 September 2003 by Kath Bowry
A new £4 million summer promotional campaign has been launched for Britvic's energy drink Red Devil. This will include radio, digital, outdoor advertising, sponsorship, sampling and national print advertising in magazines like FHM.
Aimed at 16 to 24 year olds, Red Devil is sponsoring Glastonbury, the Mardi Gras Festival in Brighton and Radio 1's One Big Sunday.
Meanwhile, Robinsons Fruit & Barley will benefit from a £3 million campaign this summer which includes TV advertising, a sampling programme and links with Nadia Sawalha, actress and TV personality.
Britvic
