Tooth-friendly fruit drink

TO meet the demand for variety and exciting new tastes, SmithKline Beecham has launched Ribena ToothKind Orange Tropical, 268, soft drink, a concoction of orange, lemon and pineapple, which replaces the Orange variant.

According to the manufacturers, it is the only drink accredited by the British Dental Association as it has no added sugar.

Available in 600ml and one-litre bottles.

Also new is the Apple variant, 269, initially available in 288ml ready-to-drink triple packs.

New packaging for the brand is being introduced so that Ribena Toothkind stands out from other Ribena products. In addition, a new resealable 330ml foil pouch, aimed at older children, is being launched in Blackcurrant and Orange Tropical variants. The brand is being supported by television advertising and a promotional campaign to dentists.

SmithKline Beecham