Search
The Caterer

Equinox Hotels brand eyeing London market

29 May 2020 by
Equinox Hotels brand eyeing London market

Luxury lifestyle brand Equinox Hotels is eyeing the London market for a future hotel opening, according to chief executive Chris Norton.

Norton, speaking at the Hospitality Tomorrow webinar event, said: "We're having several conversations on prime real estate in London. We would want to be there tomorrow if we could, and we're looking at one possible conversion. In the years to come we'll be there for sure."

He added: "We'll have one or two hotels [in London] in the very near future."

US-based Equinox started as a luxury fitness brand and has since expanded into "luxury lifestyle" and "high performance living". The brand's first hotel launched last summer in New York City and more are due to open in Houston, LA and Chicago over the next three years.

'We are not slowing up,' confirms Watergate Bay's Will Ashworth as group announces latest hotel acquisition >>

Blue Orchid granted planning permission to convert former TfL HQ into luxury hotel >>

Continue reading

You need to create an account to read this article. It's free and only requires a few basic details.

Already subscribed?

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.