The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Base2Stay opens second ‘luxury budget' hotel

02 August 2010

The property company behind Kensington hotel Base2Stay has opened the doors on its second property under the "luxury budget" brand, in Liverpool.

The £14m hotel development, which is situated 100 metres from the Liverpool One retail complex, received grant funding from the Townscape Heritage Initiative aimed at saving historical buildings from dereliction or demolition. THI funding was matched by contributions from Liverpool City Council, the Heritage Lottery Fund, North West Development Agency, City Focus and English Heritage.

The 106-bedroom hotel's historic building, dating from the 1850s, has been redeveloped to incorporate many of its heritage features - including original timbers and brickwork - combined with modern fittings and cool contemporary lines.

Base2Stay's business model is based on taking different elements and "giving people what they want in a hotel", rather than making them pay for facilities that they're not likely to use, according to chief executive Robert Nadler.

Nadler said the group was "instinctively drawn" to Liverpool when deciding where to open its second site. "We looked across the UK but it became clear very quickly that Liverpool is the coolest destination by a long way," he told local news website Click Liverpool. "It has undergone such a dramatic renaissance in recent years and offers a cultural and artistic mix which is unique."

Better than expected trading at Base2Stay Kensington helped parent company, the property investment firm Mactaggart Heritable, achieve pre-tax losses of £628,000 for the 2009 calendar year - compared with a £6.4m loss the year before.

Plans to open a third Base2Stay, in London's Soho, have been delayed by the Crossrail project.

New Base2Stay Liverpool hotel offers £1 rooms to Facebook fans >>

Hotels: Touch of luxury on a budget >>

By Daniel Thomas

E-mail your comments to Caterer News here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking