Crieff Hydro signs seven figure deal with Inverarity Morton
Scottish luxury hotel group Crieff Hydro Family of Hotels has announced a three-year partnership with independent wines and spirits merchant Inverarity Morton.
The contract amount has not been disclosed but The Caterer has been informed it is worth seven figures.
The partnership will see Inverarity Morton supply a wide range of alcoholic drinks, such as Gustave Lorentz Pinot Gris Reserve and Schola Sarmenti Critera Primitivo, and non-alcoholic beverages, including non-alcoholic wine Sea Change.
The wine merchant's drinks team will also lead training with the family hotel group's bar and restaurant staff across its eight hotels located in Perthshire, Dundee, the Scottish Borders and the Highlands to provide advice and guidance on the products. In addition, 1881 Distilery in Peebles is working alongside Inverarity Morton to help increase stock and distribution capacity.
The contract was facilitated by hospitality procurement partners, Enhance.
Speaking on the partnership, Stephen Russell, managing director of Inverarity Morton, said: "We're delighted to be working with the Crieff Hydro Family of Hotels, a like-minded business that's passionate about delivering premium products to the Scottish hospitality sector.
"At Inverarity Morton, we pride ourselves on delivering beyond expectations, and we look forward to supporting the Crieff Hydro Family via our extensive, customised staff training programs, and unrivalled portfolio of packaged drinks products."
Stephen Leckie, chairman and CEO of Crieff Hydro Family of Hotels said: "We are proud to partner with Inverarity Morton, a family-owned company like ours, which shares our core values and dedication to excellence. They have established themselves as a leading partner for businesses in the licensed trade sector, and this is a significant milestone for both companies.
"By combining our expertise in hospitality with their unparalleled products and services, we are confident that we can create even more memorable experiences for our guests throughout our portfolio of hotels. We look forward to working closely with Inverarity Morton over the coming years."
Image: Inverarity Morton sales and marketing director Steve Annand and 1881 brand manager Charlie Leckie pictured at Crieff Hydro
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