The Caterer

Duncan Bannatyne to unveil new hotel in Durham

13 February 2007 by
Duncan Bannatyne to unveil new hotel in Durham

Entrepreneur Duncan Bannatyne will today unveil a new Hotel Bannatyne in Durham, the first of five new openings he is opening as part of a £15m investment.

The hotels will adopt a new concept in pricing and marketing, using an online model based on the travel market where early bookers are rewarded.

Normally discounts in the hotel sector are available to guests who book late but the pricing model, aimed at short-stay business clientele and tourists, enables guests who book in advance to have accommodation at a low rate, starting at £20 per night.

"Affordability is the key nowadays and there are not many hotels that offer guests modern and comfortable accommodation at such a low price," said the Dragons' Den star Bannatyne.

"Customers who travel extensively lose out when booking hotels in advance but with the new early-booking system business travellers who book early can take advantage of the low prices."

Round table: Online hotel booking >>

More hotel rooms taken via internet than agents >>

By Daniel Thomas

E-mail your comments to Daniel Thomas]( Bannatyne to unveil new hotel in Durham) here.

Get your copy of Caterer and Hotelkeeper every week -

[Sudoku]( "A new puzzle every day!") Join the craze and play Sudoku online!
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!