The 239-bedroom Hilton London Stansted Airport hotel is to be rebranded as a Novotel property following the signing of a franchise agreement between Arora Group and AccorHotels.
Arora Group took over the management of the hotel, which had previously been operated by Hilton, in April 2016 after acquiring the lease on the property. The company was already the owner of the freehold of the building.
The property will now undergo a major renovation and is expected to open in summer 2017. It will incorporate the new Novotel N room concept, which features a bespoke bed and a versatile pillow which allows the guest to sleep or sit upright.
The midscale Novotel London Stansted will become the third property that Arora Hotels operates in partnership with AccorHotels, alongside the upscale Sofitel London Gatwick and Sofitel London Heathrow.
Thomas Dubaere, managing director of AccorHotels UK & Ireland, said: "The Novotel network in the UK is showing strong growth, with this signing complementing two more important openings for the brand in the coming months. We're very happy to be expanding our successful partnership with Arora."
Surinder Arora, founder and chairman of the Arora Group, added: "AccorHotels is a highly prestigious international hotel group, whom we are proud to partner with on a number of our hotels, across a range of key business hubs in the UK.
"For this Stansted Airport hotel, we are delighted to be introducing AccorHotels' Novotel brand, as an appealing destination for both business and leisure travellers in this accessible location."
Novotel currently has 33 hotels in the UK, which will increase to 36 by the summer with the addition of the Stansted property alongside two openings in London in Canary Wharf and Heathrow Airport. Globally, the brand is made up of a portfolio of 428 hotels with 83,340 rooms.
Arora Group owns 13 hotels, of which eight are operated under its Arora Hotels division.
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