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Premier Inn

18 December 2007
Premier Inn

Owned by the Whitbread group, Premier Inn (formerly Premier Travel Inn), is not just the UK's biggest budget hotel chain, it is the largest player in the overall UK hotel market by bedroom numbers.

Premier Inn hotels are found in city centres and also on the outskirts of towns and cities on major A-roads. Daily rates are charged per room (rather than per person) and start from £48, although they are typically £55 or more.

Whitbread founded the Premier Travel Inn chain in 1987 as a rival to Forte's budget Travelodge - brand, initially under the Travel Inn name. The largely new-build, no-frills hotels were often co-located with pub-restaurants such as Beefeater and Brewers Fayre.

The estate received a big boost in numbers (plus a name change to Premier Travel Inn) after Whitbread bought 142 Premier Lodge hotels along with 19 adjoining pub-restaurants from the Spirit Group - in 2004 for £505m. This acquisition allowed the Premier Travel Inn to snatch Travelodge's crown as the UK's leading budget chain.

However, in June 2007, Whitbread decided the brand name needed greater differentiation from Travelodge in consumers' minds and announced a £21m investment to rebrand it Premier Inn.

In common with arch-rival Travelodge, Premier Inn is now looking to expand overseas and initially intends to take the brand to the Middle East in 2008.

Latest Premier Inn news

Premier Inn opens 500th property

Travelodge boss wins Outstanding Contribution award at Hotel Cateys

Budget hotels welcome BHA restructure plans

Former Golden Tulip boss to look for new hotels for Whitbread

Whitbread reports strong performance

Whitbread's Premier Travel Inn buys Golden Tulip UK

Hotel trends news

Budget hotel boom

Industry data: Leading hotel brands in the UK 2007

Industry data: Budget hotels in the UK 2007

Whitbread PLC company profile

Premier Travel Inn on the Web

Premier Inn website

Whitbread website

Premier Inn on Wikipedia

Premier Travel Inn hotel reviews

Premier Inn reviews on Trip Advisor

Premier Inn reviews on Dooyoo

Premier Travel Inn financial information

Google finance

Premier Travel Inn blog posts

Premier Travel Inn checks in to Wikipedia

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