Upwardly mobile 20 September 2019 The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
In this week's issue... Upwardly mobile The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
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Principal Hotel Company panned for ‘misleading' room pictures

30 May 2018 by
Principal Hotel Company panned for ‘misleading' room pictures

Principal Hotel Company (PHC) has been criticised for using "misleading" guest room pictures on its website.

The Advertising Standards Authority (ASA) said it was not clear that some of the rooms at the company's De Vere Horsley Estate were in a separate building from the manor house pictured on the home page.

The ASA noted that the website featured the headline "De Vere Horsley Estate. A striking 19th-century mansion house in the heart of the Surrey countryside" alongside a large photo of the mansion house. In the absence of additional information to indicate otherwise, the ASA said guests would probably be expecting to stay in the mansion house advertised.

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