The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Redefine|BDL Hotels rebrands as RBH

04 May 2018 by

London-based hotel management company Redefine|BDL Hotels has rebranded as RBH.

RBH has a portfolio of more than 70 hotels across the UK in partnership with brands including InterContinental Hotels Group, Hilton, AccorHotels, Marriott International and Wyndham Hotels and Resorts, and an annual turnover of more than £350m.

Helder Pereira, chief executive, said: "Both ‘Redefine' and ‘BDL' are well-known across the hospitality industry and, while we value their legacy, we've used the acronym ‘RBH' both internally and externally for years. Streamlining our name and making things simple but personable, mirrors how we operate as a business."

Yvonne Brennan, director of corporate communications for RBH, added: "We asked lots of questions of ourselves and clients on how we were different from competitors and what our new brand should say about us. The result is a lively new brand identity, which shows the colourful personality of our people."

Redefine BDL Hotels to manage Hampton by Hilton Manchester Northern Quarter >>

Redefine International seeks bigger stake in IHL >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking