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Union Hanover premieres look of its first Urban Villa hotel

14 October 2014 by
Union Hanover premieres look of its first Urban Villa hotel

Union Hanover Securities has unveiled the interior of its first extended-stay Urban Villa concept hotel, which is set to open on 9 January 2015.

The real estate investment and development company acquired 100 apartments within a 25-storey tower on a 999-year lease from Barratt London, at its Great West Quarter (GWQ) scheme in Brentford, in April.

Inspired by the conviviality of historic British Inns, the hotel has a combined reception and bar where hotel ambassadors act as receptionists, bartenders and concierges all in one.

Andrew Fowler, hospitality director and co-founder of Urban Villa said: "Urban Villa establishes a new industry benchmark it is refined and professional yet has a playful edginess."

GWQ is located adjacent to a several major corporate headquarters including Glaxo, Sky, JC Decaux, Worley Parsons, EMC and Sega.

"We are expecting it to trade very well," added Fowler. "We have already had a number of large corporate enquiries."

In February Union Hanover unveiled a new team and a substantial equity injection by EquityBridge Asset Management to enable the accompany to grow its £350m hospitality portfolio to £1b within five years, focused on the Urban Villa and Hoax hostel brands.

First Urban Villa extended-stay hotel to open in November >>

Union Hanover Securities obtains finance to build £1b hotel portfolio >>

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