Hotel, Restaurant & Catering (HRC), the business event and trade show for the foodservice and hospitality industry, has announced that Michel Roux Jr will be joining the event as chef ambassador next year.
In his capacity as chef ambassador, Roux Jr will participate in a keynote session on the show's Vision Stage and support the International Salon Culinaire chef competition.
Roux Jr, chef-patron of Le Gavroche restaurant in London's Mayfair, said: "I'm delighted to be working with Hotel, Restaurant & Catering as the show's chef ambassador, and to be supporting the prestigious International Salon Culinaire competition.
"It's more important than ever to support the growth of hospitality businesses and HRC is a hugely respected and valued show for the sector."
Steve Munkley, chef director for Salon Culinaire, said: "Michel Roux is an icon of our industry and respected immensely by chefs of all levels. To have him as the ambassador for this year's event will be an amazing endorsement to the talent we will have competing, and encouragement to others to get involved."
HRC event manager Ronda Annesley added: "The name ‘Roux' is synonymous with not only the highest levels of cooking but also with supporting and nurturing the hospitality industry and the professionals working within it.
"We're thrilled to have Michel on board as chef ambassador for our March 2022 event as the sector continues down the road to recovery post-pandemic and embraces opportunities for face-to-face networking, learning and doing business."
HRC returns to ExCeL London on 21-23 March 2022 and will be joining forces with the International Food & Drink Event (IFE) welcoming over 35,000 food, drink and hospitality professionals.