M Restaurants and Gaucho chief executive Martin Williams has teamed up with a cross section of business leaders to provide free advice to those affected by Covid-19.
All Together will be a free service open to all chief executives and business owners of SMEs with annual revenues between £5m and £100m.
Joining Williams in providing assistance will be the founder of Innocent drinks and former chief executives of White Stuff, Flying Tiger and the Body Shop, as well as leaders from tech, the creative industries, engineering and manufacturing.
Williams said: "These are extraordinary times, for society and for our business community. CEOs and business owners today are making critical decisions that will determine not only their ability to survive this unprecedented crisis, but the sort of business they will be once the economy starts to recover.
"While many in hospitality are offering support, I have always found cross-sector advice to be more objective and empathetic. All Together offers both specialist sector advice and mentoring opportunities from other industries."
He added: "This is a time when hospitality leaders need to step up, give support, job security and create a community for their colleagues; There have been too many red faces from hospitality ‘leaders' in the past few weeks – It's now time to support each other and truly be ‘All together'!"