Alec Owen and Liz Selway will launch the first permanent iteration of Indian fast-food concept Baba G's in Camden's North Market later this month.
The co-founder couple, who sought investment on BBC Two's MyMillion Pound Menu, will be guided through the launch by mentors Atul Kochhar of Kanishka and Jamie Barber of Hache. Although, the two pledged £300k to support the restaurant, the founders are understood to be financing the site independently of the two restaurateurs.
Selway said: "We started our journey with Camden Market as part of its international street food line up and so when the opportunity arose to see our brand grow further, the Market seemed like the natural choice.
"We can't wait to showcase the full Baba G experience, mixing up our signature Bhangra burgers with inspired side shares and dishes for the whole family.
"We'll be in great company too, rubbing shoulders with the likes of the Cheese Bar, the Camden Grocer and rotisserie restaurant Kuku Riku."
Dishes at the 50-cover site will include nacho-style poppadom dish pacho's, chicken tikka nuggets and Bhangra burgers, as well as small plate dishes including raan lamb and achaar croquettes and spiralized celeriac bhajis.
The design will pick up on the industrial aesthetic of Baba G's, with low-level lighting, exposed brickwork and steel framed tables. Alongside Bollywood- inspired graffiti, the site will include an open butchery area for burger preparation and an open kitchen with counter seating.
Takeaway options will also be available through a hatch in keeping with the market traders that line the area.