Diageo and Greene King partner with government to encourage responsible festive drinking

Drinks supplier Diageo and pub group Greene King have partnered with THINK!, the government's official road safety campaign, with the aim of encouraging people to drink responsibly over the festive period.

The initiative marks the third consecutive year Diageo, whose brands include Guinness, Johnnie Walker, and Smirnoff, is partnering with THINK! this Christmas.

The partnership will allow designated drivers to claim a free pint of Guinness 0.0 at the 472 participating Greene King pubs across the UK throughout December.

To participate, drivers can download a voucher from the Guinness website and present the voucher code and their car keys at the bar to prove their designated driver status and claim their free Guinness 0.0.

Nuno Teles, managing director at Diageo GB, said: "Drink driving is never acceptable which is why we're building on our previous campaigns with THINK! to help encourage responsible drinking this Christmas.

"By giving designated drivers a free pint of alcohol-free Guinness 0.0, our partnership with THINK! and Greene King will allow designated drivers across the UK to still be part of the festive fun and drive everyone home safely."