Sirha announces details for 2017 show
Sirha will have 11 sectors dedicated to food and drink products, baking and pastry making, confectionery, tableware, materials and equipment, services, wine, cafés and bars, technology and service, dining room and hospitality equipment, and transport.
New for 2017 is a specialist artisan zone, the Food Trade Village, which will present masterclasses over the five days, and the Wine Bar where visitors can taste a selection of regional wines from France.
There will also be four new concepts in the Sixième Sens area: Terrwa, which will focus on eco-responsibility, short-circuits, and nature in the city; Theatre, which will bring the show to the dining room; Lecture, which will treat guests to illusions, tricks for the eye, and modified textures; and Chez Felix, a vegetarian concept revolving around discovery and travel.
The exhibition is also well known for hosting the finals of the Coupe du Monde de la PÁ¢tisserie, and Bocuse d'Or competitions. Next year, the Bocuse d'Or competition celebrates its 30th birthday and the final, held on 24 - 25 January will see 24 young chefs battle for the internationally renowned title.
Florent Suplisson, gastronomic events director said: "Competitions are at the heart of Sirha, they are in our DNA. This year marks the 30th anniversary of Bocuse d'Or - the Mount Everest of gastronomy. There will be a sprinkling of surprises during the contest and closing dinner, for visitors to look forward to."
The UK Pastry Team will compete at the final of Coupe du Monde de la PÁ¢tisserie on 22 and 23 January. The team, led by president Martin Chiffers, includes Andrew Blas, executive pastry chef at the hotel Café Royal; Chris Zammit, pastry chef at Camilleri Kitchen, East Sussex; and Florian Poirot, chef-owner FP Macaroons, York with the teams briefed to create a flower made of sugar during the artistic creation section.
Marie-Odile Fondeur, managing director of Sirha, added: "Sirha is, more than ever, a magical event thanks to the unique atmosphere, where the big family of the catering industry come together to share in a spirit of generosity. It offers visitors an amazing experience, well beyond what they were hoping to find."
Sirha is expected to have more than 189,000 visitors and 3,000 exhibitors and brands, from more than 130 countries attend over the five days.
Bocuse d'Or victory for Hungary as Team UK misses out on world finals >>UK wins highest ever Coupe du Monde de la Patisserie place >>Official UK Pastry Team announced for 2017 PÁ¢tisserie World Cup >>
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